Stages of the Growth Cycle
Understanding where your business is in its Growth Cycle will help us deliver the most appropriate services at the relevant times.
Starting Up
Start-ups come in two shapes: a brand new company, or a brand new business in a particular geography.
In either case, the situation is similar, with a strong focus on the offer or proposition and a very sales-led approach. Often, in this phase, internal systems may be ad hoc or non-existent.
nortons provides a set of services from accounting, through market, sales or channel planning and on to HR, that are tailored to helping you start up safely and successfully.
Developing
As a company grows, it needs more staff, more capital, better partners and an upgraded infrastructure. Developing businesses are demanding businesses, needing attention on many levels and nortons provides a range of advisory services that ensure the process of 'growing up' as a business is done correctly.
Growing
During its growing phase, businesses often need to take stock and focus on those activities that create most value for the enterprise and its customers; it may have outgrown its own domestic market and want to expand overseas, for example. Or the business principles might even begin to think about 'exit planning'. In any event, these decisions may require advice and guidance from an experienced outside adviser in order to avoid making expensive mistakes.
nortons provides a full range of services to help companies in this phase, ranging from tax advice, audit, fund raising and Mergers and Acquisitions, through to providing non-executive directors.
Enlivening
It's easy for the initial energy shown in the early years of a business to wane as its journey continues. This may be due to a knock back of some kind, or perhaps the loss of a key employee. Whatever the cause, the right thing to do is to recognise the situation, face up to it and begin to address the issues.
At nortons, we employ a series of assessments that identify the source of such difficulties and help the company overcome them. Frequently, nortons provide coaching and guidance for key employees as part of this process.
Tidying Up
There are times when events simply take over a business and you need to face up to the inevitable. If this happens, it is important to receive objective advice and help, so that the relationships you have built over time are not completely lost.
Our specialist insolvency practitioners are experienced at managing these situations effectively.
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