Going International
Planning to develop your business beyond its home market? Then we are here to help. With over 15 years’ experience helping US, European and Asian companies grow and expand their international businesses, our experts can advise and support you throughout the process - from initial planning right through to the time when you are ready to establish your own in-house functions.
There are two obvious triggers that encourage companies to expand beyond their home markets: Greater opportunities to sell and clients who take them there by virtue of their geographical scope.
In either case, the route to success is going to be challenging and will require specialist advice in order to avoid the potential pitfalls. How to familiarise yourself with the local market, how to budget, support your new operations, manage your tax exposure and how to contract in a foreign environment are all issues you will have to face. But with nortons as your partner, these challenges are not impossible. Our experienced teams - both within nortons and across our international network of partners - have all the answers and will deliver the service excellence and professional support you would expect in your 'home' country.
Preparing the way
It's crucial to get the initial planning right as this will determine the foundations on which your overseas success will be based. Working in close partnership with you, our team will probe deeply to make sure that you have a clear picture of what you want to achieve and will help you formulate effective plans to reach these goals. Preparing bank accounts, setting up an appropriate company structure and carrying out the necessary registration processes all need to be carried out in this phase of the international journey.
On the ground
Once established, we can provide outsourced finance and HR services, supporting you and your team, while nortons international can put you in touch with trusted, experienced partners who can help you build your business. The partners we work with will usually provide you with fixed prices for their services so there are no hidden costs to contend with and access to specialist services such as sales, recruitment, PR and Marketing becomes less of a minefield.
Building new business
As your international business begins to gain a foothold in its new markets, our professional business reviews are invaluable: providing you with extensive information on many local issues, including financial, tax, sales, marketing, channels and communications facilities, these reviews will enable you to develop achievable plans for growth and help you identify where you might need extra help. And if that's what's called for, one of our partners is bound to have the experience and abilities that you need.
Ongoing challenges
People issues, for example are challenging enough at home. On an international level, they might prove even more tricky. But our HR consultants can help you build the team you want.
And then there are the numerous other issues that need valuable time and attention - or skills - that you simply don't have. Our consultants will address these for you - identifying the problems, recommending a solution and even arranging for it to be implemented.
Whatever the challenges of going international, nortons has the expertise and scope to help.